Ep 5 NC podcast: Culture and Business

This episode is one of the opening lectures of our annual summer course Doing Business in China by professor Can Seng Ooi from Copenhagen Business School. The topic is the relationship between culture and business, and whether cultural understanding and adaptation really matter to success in the Chinese business world. Is a European or American business mindset sufficient in China, or should one do as the Romans when in Rome, so to speak?

Recorded in July 2017.

See the slides of this presentation.